Our Capabilities

The Forbes Group offers a broad range of strategic senior management counseling services.
Among them:

Strategic Management and Counseling Services

  • Alternative futures assessment and future scenarios
  • Facilitating planning meetings
  • For-profit association incubation and management
  • Defining the association's purpose, publics and customer
  • Developing a preferred future and mission
  • Setting attainable goals, objectives, strategies and policies
  • Developing an optimal organizational culture
  • Evaluation, assessment and updating of strategies
  • Restructuring the association for maximum effectiveness
  • Governance assessment and design
  • CEO counseling
  • Executive search
  • Maximizing relationships between volunteers and staff
  • Facilitating mergers and acquisitions
  • Incubating new associations and organizations

Research and Evaluation

  • Economic analysis
  • Industry benchmarking
  • Membership value analysis
  • Needs assessment
  • Surveying and polling (including Web-based research)
  • Focus groups
  • State-of-the-industry reports
  • Industry segment opportunity reports
  • Media reporting scans and analysis
  • End-customer needs analysis
  • Acquisition searches
  • Association acquirer or investor searches

Association Incubation and Management

  • Market identification
  • Business planning
  • Concept development
  • Funding counseling
  • Marketing planning
  • Product and service development
  • Incorporation and legal set up
  • Association management

Marketing Services

  • Membership development programs
  • Competitive analyses
  • Market niche development
  • Market and product analyses
  • Marketing plans and strategies
  • New product development and introduction
  • Association identity programs

Strategic Communications Evaluation

  • Communications audits
  • Determination of public perceptions of the association and its competitors
  • Analysis of relationships with employees and the effectiveness of internal communications
  • Development of long-range communications strategy

Crisis Management and Conflict Resolution

  • Crisis management planning
  • Development and training of crisis teams
  • Crisis communications
  • Post-crisis assessment and planning

Technology and Knowledge Management Counseling

  • Creating a knowledge-based organization
  • Reconfiguring staff to manage an electronic environment
  • Developing knowledge management processes and systems
  • Identifying the impact of electronic commerce on the nature of work
  • Identifying the impact of electronic commerce on customers and members
  • Utilizing the Web to provide advocacy
  • Converting fixed-time periodicals into real-time electronic resources

Education and Training

  • Assessment of current and future educational development needs of association members
  • Delivery of training programs to staff and board members on topics such as distance learning, training technologies, leadership skills and team-building and personal development practices
  • Development of educational programs to meet member needs
  • Evaluation of current educational programs
  • Leadership assessment and development of tools and techniques for effectively managing volunteer-based organizations


  • Development of certification and accreditation programs
  • Rehabilitation of certification and accreditation programs