Our Capabilities

The Forbes Group offers a broad range of strategic senior management counseling services.
Among them:

Strategic Management and Counseling Services

  • Alternative futures assessment and future scenarios
  • Facilitating planning meetings
  • For-profit association incubation and management
  • Defining the association's purpose, publics and customer
  • Developing a preferred future and mission
  • Setting attainable goals, objectives, strategies and policies
  • Developing an optimal organizational culture
  • Evaluation, assessment and updating of strategies
  • Restructuring the association for maximum effectiveness
  • Governance assessment and design
  • CEO counseling
  • Executive search
  • Maximizing relationships between volunteers and staff
  • Facilitating mergers and acquisitions
  • Incubating new associations and organizations

Research and Evaluation

  • Economic analysis
  • Industry benchmarking
  • Membership value analysis
  • Needs assessment
  • Surveying and polling (including Web-based research)
  • Focus groups
  • State-of-the-industry reports
  • Industry segment opportunity reports
  • Media reporting scans and analysis
  • End-customer needs analysis
  • Acquisition searches
  • Association acquirer or investor searches

Association Incubation and Management

  • Market identification
  • Business planning
  • Concept development
  • Funding counseling
  • Marketing planning
  • Product and service development
  • Incorporation and legal set up
  • Association management

Marketing Services

  • Membership development programs
  • Competitive analyses
  • Market niche development
  • Market and product analyses
  • Marketing plans and strategies
  • New product development and introduction
  • Association identity programs

Strategic Communications Evaluation

  • Communications audits
  • Determination of public perceptions of the association and its competitors
  • Analysis of relationships with employees and the effectiveness of internal communications
  • Development of long-range communications strategy

Crisis Management and Conflict Resolution

  • Crisis management planning
  • Development and training of crisis teams
  • Crisis communications
  • Post-crisis assessment and planning

Technology and Knowledge Management Counseling

  • Creating a knowledge-based organization
  • Reconfiguring staff to manage an electronic environment
  • Developing knowledge management processes and systems
  • Identifying the impact of electronic commerce on the nature of work
  • Identifying the impact of electronic commerce on customers and members
  • Utilizing the Web to provide advocacy
  • Converting fixed-time periodicals into real-time electronic resources

Education and Training

  • Assessment of current and future educational development needs of association members
  • Delivery of training programs to staff and board members on topics such as distance learning, training technologies, leadership skills and team-building and personal development practices
  • Development of educational programs to meet member needs
  • Evaluation of current educational programs
  • Leadership assessment and development of tools and techniques for effectively managing volunteer-based organizations


  • Development of certification and accreditation programs
  • Rehabilitation of certification and accreditation programs
  • Simplified Planning for Complex Times
    Bruce Butterfield, President, The Forbes Group
    Strategic planning is essential for any organization, but it doesn't have to be boring and unproductive. Preferred Future Development is a way to simplify the process, precisely define outcomes and clarify board and staff roles. Best of all, it's fast and... more
  • Parsing the Association
    Bruce Butterfield, President, The Forbes Group
    Associations need to rethink product and service pricing has members become more demanding of value. Why not allow them to buy short-term memberships, portions of meetings, chapters of books, paragraphs of articles instead of the whole thing?... more
  • Keeping Your Head
    Bruce Butterfield, President, The Forbes Group
    Keeping a cool head in scary times isn't easy, but it's essential. Here are some tips for moving beyond survival to revival. ... more