Public Relations Articles

  • Get A Bigger Bang For The Public Relations Buck
    People tend to join associations because it enables them to communicate as a group more effectively than they can communicate by themselves. How your association is fulfilling this function will largely determine its success.... more
  • Applying Strategic Management To Public Relations
    In a strategically managed organization, the senior public relations officer is part of the planning process and uses public relations strategies to build harmony between the organization and all its external and internal publics. If strategic management is employed, the public relations function is driven inexorably toward accountability.... more