Membership Marketing Articles

  • Key Tips For Getting And Keeping Members
    If your association is to succeed, it must start viewing members as customers and adopt a member marketing strategy. The marketing approach means building a product or service that so perfectly meets the customer's needs that it sells itself.... more
  • Membership Drives Need Sophisticated Appeal
    A strategic membership marketing audit is an essential prerequisite to the development of a membership marketing strategy that will take maximum advantage of the opportunities your association has to reach and to maintain its optimal growth potential.... more