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  • Parsing the Association
    Bruce Butterfield, CAE, APR President, The Forbes Group
    Associations need to rethink product and service pricing has members become more demanding of value. Why not allow them to buy short-term memberships, portions of meetings, chapters of books, paragraphs of articles instead of the whole thing?... more
  • Simplified Planning for Complex Times
    Bruce Butterfield, CAE, APR, The Forbes Group
    Strategic planning is essential for any organization, but it doesn't have to be boring and unproductive. Preferred Future Development is a way to simplify the process, precisely define outcomes and clarify board and staff roles. Best of all, it's fast and... more
  • Keeping Your Head
    Bruce Butterfield, CAE, APR, President, The Forbes Group
    Keeping a cool head in scary times isn't easy, but it's essential. Here are some tips for moving beyond survival to revival. ... more