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    Bruce Butterfield, President, The Forbes Group

    This is a chapter from the American Society of Association Executives book Professional Practices in Association Management. It is no news that the world of associations is on the cusp of fundamental change. The unanswered question is what to do about it. This change is being driven by globalization; the creation of modular relationships that supersede industry and .professional boundaries; the technology of connection that permits wide and instantaneous sharing of information and knowledge; and the entrance of the Millennial generation, the most collaborative generation in human history, into the workforce.

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  • Simplified Planning for Complex Times
    Bruce Butterfield, President, The Forbes Group
    Strategic planning is essential for any organization, but it doesn't have to be boring and unproductive. Preferred Future Development is a way to simplify the process, precisely define outcomes and clarify board and staff roles. Best of all, it's fast and... more
  • Parsing the Association
    Bruce Butterfield, President, The Forbes Group
    Associations need to rethink product and service pricing has members become more demanding of value. Why not allow them to buy short-term memberships, portions of meetings, chapters of books, paragraphs of articles instead of the whole thing?... more
  • Keeping Your Head
    Bruce Butterfield, President, The Forbes Group
    Keeping a cool head in scary times isn't easy, but it's essential. Here are some tips for moving beyond survival to revival. ... more